These days much is made of identifying your brand and featuring it on your resume. Why is this important? How can you effectively do this?
Identifying your brand can help you stand out from the multitude of other applicants. It shouldn't be lengthy. It should be unique. We all recognize brands of Nike and Harley-Davidson as their unique qualities (and very specific impressions) come to mind. This is a result of effective marketing.
A resume is a self-marketing document. However, with a resume, there's one more thing to keep in mind. Your brand needs to be relevant and attractive to potential employers. First of all use a title at the top of your resume instead of an objective statement. Then identify what you have (through exploring your achievements and strengths) that makes you the best at what you do in your career. For examples of branding, see resume samples at www.aberleneresume.com.
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