CONTINUING RISE OF SOCIAL MEDIA IN RECRUITING

Jobvite reports that 92% of companies now use social media networks to recruit candidates, up from 78% five years ago. The rise of the social media powered job search has certainly changed the way people land new positions.

It is really just an extension of the older adage that more people are hired through networking than responding to ads. Research shows that while one in 100 applicants obtain their ideal job through responding to ads, the odds are substantially better for referrals (essentially through networking): one in 7. Often we're separated by only a few degrees from someone who could help us attain our career goals. The degree of separation is something LinkedIn identifies when conducting people and company searches in their system.